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CREATIVE DIRECTOR
ITVS / 2020 - current
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Lead the development of 360-inspired integrated creative content campaigns for world-class documentaries.
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Serve as a senior authority on the brand voice for ITVS and Independent Lens across promotional, program, and digital platforms.
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Oversee external productions for marketing campaigns, including filmmaker interviews, photography, and brand promotion.
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Inspire and manage a team of editors, designers, producers, providing growth opportunities and professional development.
Featured Work: Philly D.A., Feels Good Man, Belly of the Beast, Donut King
WRITER | DIRECTOR | PRODUCER
CAROL PAIK LLC 2019 - current
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Concept and execute integrated content marketing campaigns, multi-platform executions on-air, digital, audio, and experiential for major entertainment brands.
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Develop and produce documentary and fiction productions.
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Line Producer and Production Manager of live-action and photography shoots.
Client List: NPR, Discovery Inc/TLC, Acorn TV, Cause + Effect, AMC Networks, Weber Shandwick, National Geographic
SENIOR MANAGER, MARKETING
NPR / Marketing, Brand & Communications / 2019
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Conceived and executed paid promotional campaigns across NPR platforms including radio, digital, podcasting, and smart speakers.
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Wrote and produced live-action video shoots for national brand, podcast promotion, and digital projects.
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Scheduled cross-promotions and tracked performance visibility across stakeholder groups.
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Developed 3rd party publisher partnerships in order to grow, diversify, and acquire new audiences.
Featured Work: Morning Edition on Alexa, Ask Me Another, Code Switch, Up First
SUPERVISING PRODUCER
Discovery Communications, Inc. / TLC / 2016 – 2019
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Conceived, pitched, and produced all stages of high-priority 360 promotional campaigns for fast-paced TLC network and Ad Sales, reaching #1 Cable Network amongst W25-54 in July 2018.
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Managed small-scale to high-level productions for live-action, digital, social, and photography shoots.
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Collaborated on campaign direction with execs, art directors, strategy, and key stakeholders throughout the development and creative process.
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Directed on-air talent, VO talent, and supervise live-action/stills shoots.
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Oversaw projects from script to screen including offline, online, color correction, sound design, music, and graphics.
Featured Work: Trading Spaces 2018 Campaign (9.8M views on Facebook), Wayfair, Overstock, Tyler Perry's Too Close to Home
SR WRITER/PRODUCER
Discovery Communications, Inc. / TLC / 2014 – 2016
Featured Work: Tyler Perry’s Too Close to Home, Long Island Medium, Love Lust or Run with Stacy London
DIRECTOR OF PRODUCTION
Public Broadcasting Service / PBS Creative Services / 2012 – 2014
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Successfully lead an interdisciplinary team of producers, designers, editors to create and manage high-profile campaigns, to adapt and remain flexible when project issues surfaced.
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Managed all aspects of production including creative direction, budgeting, actualizing, and technical specifications for video, digital and print deliverables.
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Created long and short-form branded content for digital and social platforms.
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Oversaw contract management including talent releases, locations, music licensing, and external production contracts.
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Supervised and mentored 6+ full-time and freelance staff and tracked and forecasted 8M+ production budgets.
Featured Work: Downton Abbey, Sherlock, Roku, Xbox Launch, PBS KIDS, PBS Digital Studios
SENIOR MANAGER, PRODUCTION
Public Broadcasting Service / PBS Creative Services / 2010 - 1012
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Oversaw contract management including talent releases, locations, music licensing, and external production contracts.
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Evaluated and created new workflows and trained staff on project management software including Basecamp, Workamajig, and Slack, leading to more effective communications and departmental forecasting.
Featured Work: Frontline, NOVA, American Experience, POV, ITVS
SENIOR PRODUCER
Public Broadcasting Service / PBS Creative Services / 2007 - 2010
Featured Work: PBS KIDS Brand Campaign (EMMY WINNER), Ken Burns, Sesame Street, Frontline
SENIOR PROJECT MANAGER
Interface Media Group / Production & Post Production / 2003 - 2007
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Coordinated all production management and post-production at a fast-paced company for top film and video clients, multi-million dollar accounts.
Featured Clients: HBO, PBS, Discovery, Ogilvy & Mathur, National Gallery of Art
POST PRODUCTION ASSISTANT
HBO | K STREET | 2003
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Post Production Assistant to Steven Soderbergh and George Clooney. Assisted with the delivery of rough and fine cuts, as well as final deliverables to HBO.
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Facilitated configuration and operation of Tivo-based multi-network broadcast monitoring system
SKILLS
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Script Writing
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Development
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Digital Media
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Line Producer
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Adobe Creative Suite
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Final Cut
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EP Budgeting
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Talent Management
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Contract Management
AWARDS
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2020 - Gold Telly Award NPR "Connected"
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2015 – Silver Promax “PBS Brand Campaign”
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2012 – Silver DC ADDY “PBS Steve Jobs One Last Thing”
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2011 – Gold DC ADDY “PBS Antiques Roadshow Brand Spot”
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2011 – NAMIC Leadership Scholarship Winner
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2010 – National EMMY “PBS Trusted Guide Image Spot”
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2010 - Silver DC ADDY “PBS Ken Burns The National Parks”