CREATIVE DIRECTOR

ITVS / 2020 - current

• Lead the development of 360-inspired integrated creative content campaigns for world-class documentaries.

• Serve as a senior authority on the brand voice for ITVS and Independent Lens across promotional, program, and digital platforms.

• Oversee external productions for marketing campaigns, including filmmaker interviews, photography, and brand promotion.

• Inspire and manage a team of editors, designers, producers, providing growth opportunities and professional development.

Featured Work: Philly D.A., Feels Good Man, Belly of the Beast, Donut King

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WRITER | DIRECTOR | PRODUCER

CAROL PAIK LLC 2019 - current​

• Concept and execute integrated content marketing campaigns, multi-platform executions on-air, digital, audio, and experiential for major entertainment brands.

• Develop and produce documentary and fiction productions.

• Line Producer and Production Manager of live-action and photography shoots.

Client List: NPR, Discovery Inc/TLC, Acorn TV, Cause + Effect, AMC Networks, Weber Shandwick, National Geographic

 

SENIOR MANAGER, MARKETING

NPR / Marketing, Brand & Communications / 2019

• Conceived and executed paid promotional campaigns across NPR platforms including radio, digital, podcasting, and smart speakers.

• Wrote and produced live-action video shoots for national brand, podcast promotion, and digital projects.

• Scheduled cross-promotions and tracked performance visibility across stakeholder groups.

• Developed 3rd party publisher partnerships in order to grow, diversify, and acquire new audiences. 

Featured Work: Morning Edition on Alexa, Ask Me Another, Code Switch, Up First

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SUPERVISING PRODUCER

Discovery Communications, Inc. / TLC / 2016 – 2019

• Conceived, pitched, and produced all stages of high-priority 360 promotional campaigns for fast-paced TLC network and Ad Sales, reaching #1 Cable Network amongst W25-54 in July 2018.

• Managed small-scale to high-level productions for live-action, digital, social, and photography shoots.

• Collaborated on campaign direction with execs, art directors, strategy, and key stakeholders throughout the development and creative process.

• Directed on-air talent, VO talent, and supervise live-action/stills shoots.

• Oversaw projects from script to screen including offline, online, color correction, sound design, music, and graphics.

Featured Work: Trading Spaces 2018 Campaign (9.8M views on Facebook), Wayfair, Overstock, Tyler Perry's Too Close to Home

 

SR WRITER/PRODUCER

Discovery Communications, Inc. / TLC / 2014 – 2016

Featured Work:  Tyler Perry’s Too Close to Home, Long Island Medium, Love Lust or Run with Stacy London

 

DIRECTOR OF PRODUCTION

Public Broadcasting Service / PBS Creative Services / 2012 – 2014

• Successfully lead an interdisciplinary team of producers, designers, editors to create and manage high-profile campaigns, to adapt and remain flexible when project issues surfaced.

• Managed all aspects of production including creative direction, budgeting, actualizing, and technical specifications for video, digital and print deliverables.

• Created long and short-form branded content for digital and social platforms.

• Oversaw contract management including talent releases, locations, music licensing, and external production contracts.

• Supervised and mentored 6+ full-time and freelance staff and tracked and forecasted 8M+ production budgets.

Featured Work:  Downton Abbey, Sherlock, Roku, Xbox Launch, PBS KIDS, PBS Digital Studios
 

SENIOR MANAGER, PRODUCTION

Public Broadcasting Service / PBS Creative Services / 2010 - 1012

• Oversaw contract management including talent releases, locations, music licensing, and external production contracts.

• Evaluated and created new workflows and trained staff on project management software including Basecamp, Workamajig, and Slack, leading to more effective communications and departmental forecasting.

Featured Work:  Frontline, NOVA, American Experience, POV, ITVS

 

SENIOR PRODUCER

Public Broadcasting Service / PBS Creative Services / 2007 - 2010​

Featured Work:  PBS KIDS Brand Campaign (EMMY WINNER), Ken Burns, Sesame Street, Frontline

 

SENIOR PROJECT MANAGER

Interface Media Group / Production & Post Production / 2003 - 2007

• Coordinated all production management and post-production at a fast-paced company for top film and video clients, multi-million dollar accounts.

Featured Clients:  HBO, PBS, Discovery, Ogilvy & Mathur, National Gallery of Art

 

POST PRODUCTION ASSISTANT

HBO | K STREET | 2003

• Post Production Assistant to Steven Soderbergh and George Clooney.  Assisted with the delivery of rough and fine cuts, as well as final deliverables to HBO.

• Facilitated configuration and operation of Tivo-based multi-network broadcast monitoring system